DistributionNOW Announces New Brand Identity

Houston, TX USA – DistributionNOW (NYSE: DNOW), one of the largest distributors to the energy and industrial sectors, announces its new brand identity. DistributionNOW, pronounced NOW (one word), reflects a broadening of our complete service offerings to our customers. While the letters are based on some of our heritage companies (National, Oilwell, Wilson), the name goes beyond those letters, and talks about who we are as a company and what makes up our cultural footprint.

"Selecting a name for our organization was not an easy task. We wanted to honor our history while also positioning ourselves for the future."
                                – Robert Workman, President and CEO

We are all about servicing the customer, NOW. We believe that we should do things today rather than tomorrow. We are about looking for ways, today, to help our customers and ourselves to be more efficient, and to continually strive to improve an already great organization. NOW is much more than the sum of three letters. It is our future.

DistributionNOW’s new brand identity includes an evolved corporate logo, an updated brand store, made available to employees and customers, and a new, state-of-the-art website. The site is designed with a modern, fresh look and user-friendly navigation, updated with the latest information about our products and services. The new corporate logo has been developed with the concept of movement in multiple directions which conveys the rapid distribution of supplies in an efficient, reliable manner.

DistributionNOW will be recognized as the oil and gas market leader in supply chain management through superior customer service by leveraging the strengths of our employees, process, suppliers and information. We will deliver on this vision through our cultural values:

  • We care. We act with compassion and honesty in all that we do. We respect one another, our customers, and our communities.
  • We do what it takes. We approach every task with energy and passion to make sure the job is done right. We continuously challenge ourselves to provide the highest level of service to our stakeholders.
  • We are accountable. We take pride in our work and are responsible for our actions and the outcomes produced.

As we enter into this new chapter, our continued focus is to grow our position as a global market leader through continued improvement and commitment to better serve our customers.

It starts NOW.